The mission of government is too important and its challenges too complex to treat winning competitive government bids as merely a transactional activity. Critical thinking is required to create innovative, winning solutions.
Peter Lierni, the author of the ground-breaking Solution Engineering book, which was released in 2020, has now published a more light-hearted look at the world of capture management in An Insider’s Guide to Capture Management. This captivating quick-read proffers 66 questions about the challenges of consistently producing innovative and winning proposals. His answers (along with accompanying illustrations from the gifted Eric Bakey) are both entertaining and profoundly and provocatively informative. The author leads the reader step-by-step through the critical thinking necessary to win in the increasingly competitive government market space and the rationale for building a framework within your organization to encourage and capture that type of thinking.
Whether you are a professional business development professional, a capture management specialist, a proposal manager, or a Subject Matter Expert, you will appreciate the author’s perspective on what it takes to be successful in your ever-changing world. You will no doubt come away committed to the core principle of “thinking before writing.