Solution Engineering Framework™ Webinars
Webinar 1
Issue & Key Factor Analyses
Learn how to understand the customer’s issues, why they are issues, the key factors needed by any company to address the customer’s issues, and why the key factors are important to the customer as well as customer psychographics around both issues and key factors.
Webinar 2
Notional Winner Benchmark, Design Considerations & Competitive Assessment
Learn how to perform due diligence on your proposed teaming partners, past performance, and leadership team (i.e., key personnel). Also, learn how to score the most points on your next competitive pursuit by articulating strengths in the form of real quantifiable benefits realization and risk mitigation from these key components of your offering.
Webinar 3
Learn how to qualify a discriminator; the importance of focusing on your biggest weaknesses; and how to formulate a win strategy that is traceable, irrefutable, defensible, and explainable.
Webinar 4
Learn how to properly formulate win themes, how to use win tactics, and why the proposal strategy building stage is where the “real thinking” in a competitive bid really occurs.